Pre-Conference Sessions

Sunday, September 15

Experts will provide training in an interactive setting and share their knowledge in their fields of expertise.


Incorporating Next Generation Technology Into The Comprehensive Planning Workflow.  Hands-On Technical Workshop With Arcgis Urban  CM | 6.0

9:00 am - 3:30 pm | Santa Cruz

Additional $90 fee applies. Attendance limited to 12 participants. Lunch included.

Around the world, organizations use the geographic information system (GIS) to visualize the built environment, make smarter plans, engage stakeholders, and foster vibrant communities. Government leaders, partners, and citizens increasingly expect engaging online maps of their communities that convey planning information in an easy-to-understand way. Innovative cities are starting to utilize 3D mapping of zoning and plausible future conditions to effectively communicate effectively to non-experts through a visual representation of what can be developed. 

Attend this workshop for an overview of ArcGIS Urban, a modeling and planning system to orchestrate urban development. Use ArcGIS Urbans native 3D capabilities to understand the development potential for any parcel within a planning study area; Explore the use of Urbans plan authoring tools to create and evaluate multiple alternatives or scenarios, using metrics and performance indicators as design feedback. Use the same 3D scenes to engage with Plan and Project influencers and decision-makers. All of this informs an evaluation of the capacity for additional urban growth, locations likely to support this growth, and the potential impacts of urban policy choices and market forces.

Please Note:

Training Session Participants will need to bring their own Wi-Fi capable laptop running either Microsoft Edge, Google Chrome, or the latest version of the Safari web browser. 

Brooks Patrick | Account Executive / ArcGIS Urban
Esri | 380 New York St. Redlands, CA 92373 |

Brooks Patrick is a Global Business Development Manager for Smart Cities at Esri helping customers and partners, across local government and private sectors, understand and implement Esri software and solutions. Brooks leads a cross-sector team responsible for ArcGIS Urban, a geospatially enabled system for cities and planning organizations to orchestrate urban development. 

Robert Kain | Geospatial Services Business Leader 
PlaceWorks | 3 MacArthur Place, Suite 1100 | Santa Ana, CA 92707 |

Robert Kain is the Geospatial Services Business Lead at PlaceWorks, has over 20 years of planning experience, including 20+ years of municipal planning and geospatial analysis experience, leads a team of highly qualified GIS experts in the development of GreenScore PlaceWorks proprietary suite of GIS tools and analysis methodologies for measuring and evaluating the sustainability of the built environment.


Effective Leadership Skills for Planning Professionals  CM | 6.5

9:00 am 4:00 pm | Santa Rosa Room

Additional $90 fee applies. Attendance limited. Lunch included.

Learn skills and strategies for effective leadership and training to take your leadership abilities to the next level through this intensive and interactive training session.  Learn from colleagues with proven records of leadership in planning practice in the public and private sectors. The trainers use a collaborative team approach to guide you through a day of inquiry, dialogue, introspection, and group exercises that focus on key leadership skills, practices, and challenges.  You will leave this session with new leadership tools and insight to inspire your colleagues, team members, and others, and techniques for more effective outcomes in your planning practice. This all-day training will provide:

  • Understanding of the difference between leadership and management

  • Leadership and team-building strategies to manage and motivate individuals and teams

  • Communication skills and effective digital and media communication

  • Strategies for leading and managing in political environments

  • Tools and strategies for practicing inclusion in diverse environments

  • Ways to manage conflict and build consensus

  • An open forum for feedback and sharing leadership experiences and best practices.

Participants will receive a pre-conference survey to assess their key interests and expectations for this workshop. 

Susan Harden, FAICP | Planning Consultant

Susan J. Harden, FAICP, CNU-A, LEED AP, is the owner of a recently established small business, Susan Jackson Harden, Inc. providing expertise in urban planning, community engagement, and public facilitation services. Clients include cities, counties, and other public agencies, along with private firms and non-profit organizations who are involved in changing and improving the built, social, and natural environments. Susan J. Harden has a broad background in community development, engagement, and planning.  For over twenty years, she has built her career around community-based planning and visioning, striving to create a network of healthier, more livable communities. She has provided planning, revitalization, and community engagement services to public clients across the country. Prior to starting her new company, Susan was National Planning Practice lead for a large engineering and planning firm and led the firms internal Urban Design Studio.  Susan was appointed to the California Planning Roundtable in 2012, an organization of experienced planning professionals whose mission is to provide a forum for prominent planners to exercise creativity and leadership. Susan is a member of the Advisory Board for the Department of Planning & Public Policy at UCI where she also teaches in the graduate program. She has been on the faculty of NeighborWorks America Training Institute for over ten years and serves on the   board of directors at Jamboree Housing, an affordable housing developer.

Jeff Lambert, AICP | Community Development  Director, City of Oxnard

Jeffrey Lambert, AICP,  Development Services Director, City of Oxnard. Jeffrey most recently served as the Community Development Director for the City of Ventura for nearly ten years. During Jeffreys time with the City of Ventura he played a leadership role in many key accomplishments such as the public/private partnership with Community Memorial Hospitals new in-patient facility and parking structure, the Ventura Botanical Gardens, the Amgen tour hosting City, homelessness shelter policy and action, the further development of the City's historic downtown, and the Thomas Fire recovery and rebuild efforts. In addition, Jeffrey has served in many leadership roles with the American Planning Association including President of the California Chapter and a member of the National Board of Directors. He is also a member of the American Institute of Certified Planners, member of the Urban Land Institute, most recently chairing a Local Assistance Panel advising the Huntington Hospital and the City of Pasadena.  Jeffrey holds a bachelors degree from Clark University in Worcester, Massachusetts and a Masters in Planning from the University of Southern California.

Richard Rojas | Community Development Director, City of Compton

Richard A. Rojas, Jr., AICP, is the Director of Community Development at the City of Compton where he oversees the Planning, Building, Successor Agency and Housing Successor Agency services. He is motivated to utilize planning to address some of our most pressing environmental and social issues of our time including climate change, pollution, transportation, and housing. Richard is an active member of the American Planning Association and served as a section board member and presenter at state and national conferences. In 2016, he developed the APA Los Angeles Leadership Program. He is also active in the Urban Land Institute. Richard has a Masters in City and Regional Planning from Cal Poly San Luis Obispo and a BA in Environmental Studies from UC Santa Barbara. In his free time, Richard enjoys the outdoors with his wife and two daughters.

Linda F. Tatum, FAICP | Director of Development Services, City of Long Beach

Linda F. Tatum, FAICP, is Director of Development Services for the City of Long Beach, CA, California, where she is responsible for ensuring safe and attractive physical development as well building great neighborhoods and places that provide a high quality of life for residents, visitors, and workers in the City. Lindas role includes oversight of Planning, Building Safety, Code Enforcement, Housing and Neighborhood Services, as well as President of the Long Beach Community Investment Corporation. She has a masters degree in Urban and Regional Planning from Florida State University and over 30 years of private and public sector planning experience. Linda previously as the Acting Director of Economic and Community Development and Planning Manager for the City of Inglewood, where she managed redevelopment of the Forum by Madison Square Garden, LLC, and the Hollywood Park Tomorrow project, a 300-acre mixed use project that includes 3,000 residential units, 30 acres of parks, 600,000 sq. ft. of retail and a new state of the art 80,000-seat football stadium and arena.  Lindas planning experience includes 7 years as a planning consultant and over 20 years in the public sector in the cities of Culver City where she was Planning Manager, and the City of Santa Ana.  Linda serves as a member of the Planning Accreditation Board Site Visit Team, the California Planning Roundtable, and she serves on the national APA Foundation Board of Directors. She was the 2019 Planner in Resident for Sonoma State Universitys Geography, Environment and Planning Department. She was a 2015 Rose Fellow for the Rose Center for Public Leadership in Land Use sponsored by the Urban Land Institute and the National League of Cities, and a member of the 2018 Class of Fellows for AICP.

Al Zelinka, AICP | City Manager, City of Riverside

Al Zelinka, FAICP, CMSM, is the City Manager for the City of Riverside the City of Arts & Innovation. His public service roles over the past decade include Assistant City Manager and Community Development Director for the City of Riverside, as well as Community Development Director and Planning Manager for the City of Fullerton, California. Prior to his municipal service career, Al was Vice President with RBF Consulting and Principal of RBF Consulting's URBAN DESIGN STUDIO. He has practiced city planning and delivered presentations or training in about 30 states (plus the District of Columbia), directed more than 150 projects and played an active role in another 150. He is the co-author of two books, SafeScape and Placemaking on a Budget, and is an Emeritus Member and Past President of the California Planning Roundtable. As Riversides City Manager, Al believes that the community and regions best days are ahead and, anything can be achieved through positive mindsets and commitments to healthy partnerships.